Shortly after the trailer debuted, gamers banded together and launched an unofficial campaign to make the Infinite Warfare trailer one of the most "disliked" trailers while subsequently making the Battlefield 1 trailer one of the most "liked" trailers on YouTube. Plus, the Seven Nation Army (Glitch Mob Remix) was hands-down the perfect choice in background music. What makes the Battlefield 1 trailer special and deserving of a spot on this list is its spectacle: showcasing benchmark game-engine graphics and rendering viewers awestruck, with mouths agape at learning of the capability of using horses, swords, zeppelins, flamethrowers and biplanes, as well as the inclusion of trench warfare. Whereas Infinite Warfare takes the Call of Duty franchise into the future and new destinations, Battlefield 1 takes the Battlefield franchise back - way back - to World War I. The same week Activision unveiled their latest Call of Duty game, Call of Duty: Infinite Warfare, EA revealed their latest Battlefield game, Battlefield 1, which was developed by DICE, who'd returned to the franchise after taking a year off to make Star Wars Battlefront. The concept, music, visuals and action - the Batman: Arkham Knight reveal trailer has no shortage of exceptional traits, and that is why it is one of the best video game trailers ever made. Batman's rogue gallery) - that's all Thomas Wayne ever wanted. Combined with breathtaking cinematics, we see how Bruce has perverted the wishes of his father by being frivolous with his wealth and squandering it away on "fast cars, outrageous clothes and the pursuit of a destructive lifestyle." Yet, somehow, Bruce honors those very same wishes by committing himself "to the improvement of Gotham City." As Batman, Bruce protects the citizens of Gotham and "safeguards them from forces beyond their control" (i.e. Throughout the trailer, Thomas Wayne's last will and testament - including a note to Bruce - is read as a voiceover.
While the reveal trailer for the final installment in Rocksteady's acclaimed Batman series, Batman: Arkham Knight, did the same thing, it also did something much more impressive: tell a story. Most trailers these days tend to cram far too much content and action just to show viewers what will be in the game. Here are 15 video game trailers that do just that. That doesn't mean a trailer needs to be all CGI or all gameplay it means that a trailer should draw in the viewer, convey tone and produce an involuntary response of excitement and awe. And that's all thanks to its story and trailersįor a trailer to be truly spectacular, and to be remembered years later, it not only must be different and effective, it must generate the hype needed for the game to succeed.
Hype has led to games like Tom Clancy's The Division breaking records despite its blatant issues.
Over the past decade, instead of cutting a gameplay trailer themselves, studios and publishers have pivoted to hiring dedicated production companies to produce CGI-filled trailers (in the gaming industry, cinematic trailers are often referred to being CGI trailers, due to the trailers not being representative of the final product) that characterize a game’s tone and themes, as well as its story. No longer is gameplay the primary factor in a person's decision to purchase a game - hype has replaced it. With conventions and expos, like the Electronic Entertainment Expo, Game Developers Conference and Gamescom, being primarily reserved for press and industry insiders, the only thing gamers really have to judge a product on (before reviews come out) is its trailer.
Nowadays, movie trailers tend to garner just as much anticipation ( and controversy) as the movies themselves.